Liah Yoo

Hey, I’m Liah! I create videos to make taking care of yourself more approachable by offering skincare, self-care, and lifestyle tips. This channel invites you to take care and #PressReset: I want to help you break down and decode the flood of information out there on all the rules, routines, and ingredients that surround us.

I used to work in the beauty industry professionally, and now I’m pursuing my dream as an entrepreneur and content creator. My skincare brand KraveBeauty was born after talking to you for so many years and realizing that there was a real need for a more transparent approach to the skincare industry. I launched the KraveBeauty line based on simple but effective products, designed around what your skin intuitively craves, and committed to the utmost honesty with your well-being in mind first and foremost.

I hope you find this space safe enough to open up candid conversation and share your personal journey with the rest of the #PalmPalmFam too. As always, take care.