Greg McCall

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Greg McCall Channel Description Snapshot

Channel Description

Literacy hack! SLS is a simple method of increasing reading fluency. Same Language Subtitling (SLS) is simply the idea of subtitling the lyrics of existing film songs (or music videos), in the 'same' language that they are sung in. Basically, Karaoke for mass reading! A deceptively simple innovation, SLS is already delivering regular and inescapable reading practice to 150+ million viewers worldwide. Eye-tracking research has shown that viewers naturally synchronize the auditory and textual information while watching SLS music video. When SLS is integrated into popular media, reading happens automatically and subconsciously.
In 2003, The New York Times sited SLS as "One of the most cost-effective ideas in literacy... Such subtitles could be used worldwide to increase literacy and cost almost nothing."
In 2009, Bill Clinton endorsed SLS: Same Language Subtitling has the potential to double the number of functional readers among primary school children.

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