URWERK
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URWERK Channel Description Snapshot
Channel Description
Official YouTube channel for URWERK
URWERK’s original approach to watchmaking has both shaken traditionalists and won the respect of collectors.
URWERK was born from a meeting in 1995 between Felix, his brother both gifted watchmakers – and Martin Frei, a talented artist and designer. These young men were united by their common passion for measuring and portraying time. A long discussion, a sharing of philosophies and dreams, culminated in a decision to create their own vision of time.
Split between Geneva and Zurich, URWERK is a byword for creative efficiency and efficient creativity, thanks to the blend of rigorous Swiss German watchmaking culture and Swiss French traditional watchmaking culture.
URWERK’s original approach to watchmaking has both shaken traditionalists and won the respect of collectors.
URWERK was born from a meeting in 1995 between Felix, his brother both gifted watchmakers – and Martin Frei, a talented artist and designer. These young men were united by their common passion for measuring and portraying time. A long discussion, a sharing of philosophies and dreams, culminated in a decision to create their own vision of time.
Split between Geneva and Zurich, URWERK is a byword for creative efficiency and efficient creativity, thanks to the blend of rigorous Swiss German watchmaking culture and Swiss French traditional watchmaking culture.
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