LUM

Blending rap, modern pop, and reggaeton, LUM crafts a sound that’s entirely her own – a vibrant play of contrasts. She moves effortlessly between singing and rapping, French and Spanish, vulnerability and strength. The queer-feminist artist, with roots in Spain, France, and Switzerland, stands for uncompromising authenticity. Since her striking seven-language performance at the SRF Bounce Cypher 2025, LUM has proven she’s far more than merely an insider tip. With her upcoming EP “BADMAMI” she’s poised to take the next big step – and all signs suggest a bold new voice is emerging in the European pop-rap scene.