Modern Fragrance

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Modern Fragrance Channel Description Snapshot

Channel Description

modernfragrance.ca

The Modern Fragrance Community was created to share a little knowledge between perfumers, Chandlers, and general Fragrance Enthusiasts around the world! 🌎

Every day I continue to learn about this boundless blend of olfactory-art meets chemistry. Through YouTube and other social media platforms such as Instagram, I'd like to take you on my journey as I develop my skills as a modern perfumer.

I'm Alexander McMurtry. Born and raised in the small town of Angus Ontario. Ever since I can remember I've had an unconventional view of the world. The questions couldn't stop at what? and why? I needed to know how.

Like many others I pride myself on one simple compliment. "You smell good". It's been said that when you look good; you feel good. This is a fact but when you smell good; you feel pretty damn good too. Once I discovered the art of distillation and perfumery, something just clicked and I was hooked.

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