Whitetail Instinct Apparel

Lets get straight to the point. The hunting industry is not what it used to be. A bunch of guys you can’t relate to, sitting around a table telling you how you should hunt. All while they flaunt their twenty cell cameras, expensive gear, and great trips they take every year.

That’s not us! Embrace the #grittynotprettylifestyle. The mindset that hunting should be fun. Not a competition on who the better hunter is. Whether you hunt from a tree stand, saddle, use cell cameras or the Walmart special, we are all hunters trying to enjoy our time outdoors. Gritty Not Pretty means embracing the long walks to the stand. Hunting every day you get off work and trying to hunt small pieces of crappy public land in the middle of terrible deer habitat. It ain’t always pretty, but it’s hunting.

We believe you should hunt how you want, where you want, and with whatever equipment you want.