Papa Don't Preach By Shubhika

Born in 2010 in the pulsating city of Mumbai, PAPA DON’T PREACH – true to its name, brought to the world an unapologetic rebellion with a sense of humour and riotous play.

We rose to prominence chasing a vision to infuse innovation and consciousness into everything we create. This materialized into an ever-expanding repertoire of luxury, RTW and bridal couture alongside a line of accessories. The crucible of our designs, seeks out intentionally unconventional styles that don’t subscribe to an almanac of fleeting trends. We extend our creative non-conformity to mirror the standards of 100% inclusivity in gender, race, sexual orientation and size. Wherever our clients find themselves on the spectrum of humanhood, we want to meet them there.

From ‘Preach it Forward’ for small businesses to ‘Care for Karigars’ for artisan welfare, our social campaigns are an extension of our values.

And this will be our legacy*.
*No Conditions Apply