LexusAustralia
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LexusAustralia Channel Description Snapshot
Channel Description
Welcome to the official Lexus Australia YouTube channel.
The story of Lexus began in 1983, when a Japanese team of engineers, designers and technicians were assigned a secret project that required them to reimagine luxury automotive. They were to set new standards of production in order to build an ambitious new vehicle that would outshine the world's best. Six years and a billion dollars later, the project achieved the impossible and the Lexus LS 400 was born. It was a sedan that changed car manufacturing for good with its game-changing high-performance standards.
Today, rather than justifying what sets us apart, we now celebrate it unapologetically - in every curve and edge of our vehicles. As Lexus president Tokuo Fukuichi proudly declares, "better to be loved by 10 percent of the buying public than not noticed by 100 percent".
This brave design joins exhilarating performance, Takumi craftsmanship and imaginative technology to form the four main pillars of the exciting new Lexus.
The story of Lexus began in 1983, when a Japanese team of engineers, designers and technicians were assigned a secret project that required them to reimagine luxury automotive. They were to set new standards of production in order to build an ambitious new vehicle that would outshine the world's best. Six years and a billion dollars later, the project achieved the impossible and the Lexus LS 400 was born. It was a sedan that changed car manufacturing for good with its game-changing high-performance standards.
Today, rather than justifying what sets us apart, we now celebrate it unapologetically - in every curve and edge of our vehicles. As Lexus president Tokuo Fukuichi proudly declares, "better to be loved by 10 percent of the buying public than not noticed by 100 percent".
This brave design joins exhilarating performance, Takumi craftsmanship and imaginative technology to form the four main pillars of the exciting new Lexus.
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