MO JO
TubeHealth is an independent service and is not affiliated with or endorsed by YouTube or Google.
Data displayed on this page is retrieved via YouTube API Services.
Updated:
MO JO Channel Description Snapshot
Channel Description
“MO & JO: The Lennon and McCartney of Australian advertising, for two decades they dominated advertising in a way we might never see again”
(AFA chairman Russel Howcroft)
MOJO, the agency that had Australians singing along to its ads for beer, cricket and margarine was founded in 1979 by the late Alan Morris (Mo) and Allan Johnston (Jo). With Don Morris, Mo's brother (their Brian Epstein if you like) joining the team to run the business side of things.
The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Jo's own "charismatic, gravelly" voice. Contrasting against the clipped and British-imitating style of voice presenters on Australian TV up till that point, Mojo ads highlighted Australian idiom and accent. Like the Beatles, they created songs with ideas, songs that spoke to the heart, rather than the head. Songs about brands. Let's call it 'commercial creatitivity
(AFA chairman Russel Howcroft)
MOJO, the agency that had Australians singing along to its ads for beer, cricket and margarine was founded in 1979 by the late Alan Morris (Mo) and Allan Johnston (Jo). With Don Morris, Mo's brother (their Brian Epstein if you like) joining the team to run the business side of things.
The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Jo's own "charismatic, gravelly" voice. Contrasting against the clipped and British-imitating style of voice presenters on Australian TV up till that point, Mojo ads highlighted Australian idiom and accent. Like the Beatles, they created songs with ideas, songs that spoke to the heart, rather than the head. Songs about brands. Let's call it 'commercial creatitivity
About This Page
Methodology: This page displays a snapshot of publicly available creator information retrieved via YouTube API Services.
Snapshot
Snapshot Date:
Data Source: Public data retrieved via YouTube API Services
Data is refreshed at least once every 30 days.